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Senior Strategic Planner

 

TITLE: Senior Planner

REPORTS TO: Director, Connection and Insight Strategy

 

At Saatchi LA we believe in creating ideas that can live anywhere. We believe that everyone matters. And we believe that when we work as a team, nothing is impossible. We strive to bring out the best in each other and in ourselves, and expect applicants to understand the value of close collaboration. 

We also believe that creating transformational work requires initiative, an innovative spirit and a bold commitment to achieving measurable results and business success for the clients we service.

As a Senior Planner, you work closely with fellow planners, analytics and digital strategy in developing and implementing strategies—grounded in extraordinary insight and foresight—that positively influence American culture to generate excitement for the brands we service.

Success for this position is measured in the ability to work with the team to develop creative communication strategies for clients, creative teams, internal agency teams, and other strategic partners. The candidate must show understanding of the social landscape and has experience in developing social campaigns and strategies that are contextually relevant across all media, from mobile, to social, to broadcast, to print, and beyond. The candidate must be a change agent who manages to drive transformation and innovation within the department and agency.

The Senior Planner must be capable of quickly gaining a deep knowledge of the business landscape, products, our targets and what’s going on in culture in order to work with the team to develop strategies that achieve the combination of being sound (as in, they address a relevant business challenge) and being inspiring (as in, they lead to great work). We want a thought leader that is humble enough to say when he/she doesn’t have the answer, but resourceful enough to find the answer. 

An ideal candidate will be able to lead both the creative strategy and the process it takes to get there, as well as work well with the planning team, other internal teams (creative, media, IM) and clients. The candidate must have 3+ years of strategic/account planning experience. Advanced degree a plus.

  

Roles and Responsibilities include:

  • Work with team of Connection & Insight Planners to develop inspiring strategic briefs that connect the people to the product by leveraging the most relevant triggers and tensions from people (aka targets) and culture to inspire the best and most relevant creative ideas across all channels ranging from broadcast to online including all social platforms.
  • Partner with digital strategists. We see Connection & Insight Planners as being responsible for understanding the brand, target, culture & competitive conventions, which lead to creative briefs, ideas and content. Then partnering with digital strategists to make ensure great engagement and distribution. Get in the trenches and collaborate, give and take, and work as a team. It doesn’t matter who has what idea. The ideas just have to be brilliant and people (our targets) need to be exposed to them and engage with them.
  • Be the trusted partner that creatives depend and partner with on projects.
  • Maintains positive, proactive, and influential relationship with clients, helping them grow their business with sound and inspiring strategic thinking.
  • Participate in and sometimes lead research projects related to client’s business
  • Ability and willingness to travel as required

 

Candidate experience should include:

  • 3+ years of strategic/account planning experience
  • Minimum of a Bachelor’s Degree
  • Proven thought-leadership on high profile brands
  • Be associated with groundbreaking and award winning work
  • A track record of innovative and provocative thinking  
  • Experience with qual/quant research methods (tracking studies, focus groups, in-depth interviews, ethnographic research – any type of interviewing skills) and have ability to see and adapt insights
  • Strategy development and brief writing to inspire creative content across all channels ranging from broadcast to online including social strategy development.
  • Verbal and non-verbal communication skills, and presentation skills should be best in class
  • Must be able to present briefs to creatives in a clear and concise way through compelling story and unique, multi-sensory presentation methods
  • Innate curiosity to want to understand people, culture and the world, overall, and, most importantly, a burning desire to dig into what makes them tick
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