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Manager, Data Management Platform (FREELANCE)

At Saatchi LA we believe in creating ideas that can live anywhere. We believe that everyone matters. And we

believe that, when we work as a team, nothing is impossible.

We strive to bring out the best in each other, and in ourselves and expect applicants to understand the value of

close collaboration.

We also believe that creating transformational work requires initiative, an entrepreneurial spirit and a bold

commitment to achieving measurable results and business success for the clients we service.

We are looking for an experienced performance marketing individual looking to lead a Data Management

Platform (DMP) program across media, web properties and other channels. The ideal candidate is strategic

and analytic with a blend of business and data expertise.

This position offers the opportunity to build out the DMP platform, audience analytics & segmentation and the

activation, measurement, optimization and expansion of DMP campaigns and programs. The emerging world

of Data Management Platforms is ideal for someone with strong programmatic and display media optimization

experience looking to own and lead cross-channel, integrated campaigns that impact the automotive consumer

journey from shopping to ownership.

Success for this position is measured by the ability to guide a strategic hypothesis to a test and target and

evaluation and optimization. Further measurement of success is derived from your successful analysis and

distillation of data and research actionable business strategies for our clients. Lastly, success is measured by

your ability to foster strong professional, trust-based relationships with discipline leaders, insights strategists,

media planners, creatives, data analysts as well as with the agency’s clients.

An ideal candidate is a digital native, with a deep understanding of digital insight gathering through the DMP

and requires someone who is an enterprising data hound, willing to make adjustments to strategy, process and

work output based on an ever-changing digital environment and the evolving needs of our digital partners,

teams and clients. The best candidate is always collaborative, selfless and is consistent in seeking ways to

help team members across the agency be successful through data-informed insights.


Roles and Responsibilities include:

• Continually evolve DMP strategy and leverage DMP tool to inform marketing planning decisions across

media, web and other channels

• Lead a cross-functional program to drive ongoing strategic insights, cross-channel campaigns, website

personalization and ongoing testing and optimization

• Work with analysts to develop audience insights from the DMP to inform on all strategic marketing


• Leverage the DMP to create audience target segmentation and insights for marketing to each segment

across channels

• Work with media (tier 1 and 2 automotive), RM, web and app teams to integrate campaigns, unify

audience segmentation

• Identify opportunities to increase reach, conversions and efficiencies of media and marketing


• Work with analysts to provide performance reporting of DMP-related activations and recommendations

for optimizations

• Develop process for small scale test cases to prove out the business value of new initiatives that can

then be scaled out across all channels and campaigns

• Define and evolve workflow processes with a focus on scale for media tagging strategy, data

management, segment creation and segment activation using DMP

• Responsible for defining and evolving repeatable reporting processes and creation techniques

• Interface with corporate leaders across solutions: analytics, channels, products, and client services

• Maintain knowledge around market and competitive landscapes, core technology product features,

ongoing advancement of client requirements, partner roadmaps, and timelines


Candidate experience should include:

• Experience with Data Management Platforms for media activations

• Three or more years working with programmatic media optimization

• Strong knowledge of digital ad serving operations, technical implementations and media tracking and


• Proven expertise in digital advertising landscape, optimization, dynamic banners, video placements

• Expertise with DCM/DFA/DART set up and reporting

• Knowledge of Microsoft Excel (e.g., spreadsheet formatting, pivot tables, graphs, vlookups)

• Strong proficiency in Microsoft Word and PowerPoint

• Familiarity with website testing and personalization is highly desired

• Experience with Tag management systems (e.g. Ensighten) highly desired

• Experience with Adobe (Omniture) SiteCatalyst reporting highly desired

• Experience with web analytics tracking implementation highly desired


Required Competencies

• Able to lead direct reports and peers

• Able to educate others on highly technical and/or complicated tools

• Highly analytical and detail oriented

• Skilled at solving problems and answering questions using data and analysis

• Passionate about understanding to how and why behind digital behaviors

• Ability to communicate data and metrics to non-data savvy people

• Able to manage multiple priorities in an ever changing environment and meet deadlines


Desired Experience:

• Basic knowledge of web development (HTML, JavaScript, etc.) is highly desired for tracking

implementation support.

• Experience with analytics tools such as Tableau, Crimson Hexagon, SPSS, etc.

• Experience with other digital analytics tools

• Experience with multivariate testing tools desired (Test&Target, SiteSpect, Website Optimizer,

Autonomy, etc).

• Deep understanding of the Oracle DMP product

• Audience segmentation development/profiles

• Building reports + analyzing reports

• Audience discovery

• Media discovery/funnel analysis

• Evaluation and identification of high-value targets

• Creative strategy/pathing/CTA strategies

• Execution of the use cases

• Segmentation overlap

• Monitor and evolve taxonomies

• Cross-tier analysis

• Personalization/familiarity with the platform,

• Understanding of OEM automotive cross- tier marketing structure

• Experience in enterprise wide cross brand marketing within the programmatic space

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