Title: Digital Strategist
Reports to: Director of Digital Strategy
At Saatchi LA we believe in creating ideas that can live anywhere. We believe that everyone matters. And we believe that when we work as a team, nothing is impossible.
We strive to bring out the best in each other and in ourselves, and expect applicants to understand the value of close collaboration. We also believe that creating transformational work requires initiative, an entrepreneurial spirit and a bold commitment to achieving measurable results and business success for the clients we service.
Maybe you are a traditional brand planner looking to influence branded (non-social) digital platforms, or a content strategist that loves data, research and consumer insights. Maybe you are a social strategist who wants to play a part in the larger digital shopper ecosystem. This job is part brand planner, part content strategist, part digital strategist - with a sincere love of all things storytelling and branding. If you can see yourself playing these roles, then read on!
As the Digital Strategist, you work closely with fellow staff of the Culture, Connection & Strategy Department, as well as with partners in the Content development and In-Market advertising teams, focusing on creating content that helps supports shoppers as they move through the automotive path to purchase. In this capacity, you implement strategies for content development efforts and initiatives designed to optimize the shopping experience for Toyota’s customers, and to improve ROI for Toyota’s investment in digital paid media and content.
You will champion content, media, and product launch work on behalf of our clients and lead the strategy from concept/product story creation, through to development of the content across film, photography and copy that then lives in brochures, in-dealership collateral, as well as digital platforms including Toyota.com and the in-market advertising efforts.
Armed with shopping insights and first-party advertising data you are a vital partner to creatives, experience designers, content planners and media leads who will expect your strategic guidance to help them generate ideas that break through the clutter of today’s crowded digital marketplace.
Success for this position is measured by the ability to guide a strategic concept to completion through successful analysis and distillation of analytics, data and research into briefs, strategies and presentations that inform and inspire creative and digital partners to deliver against even the most challenging objectives. Lastly, your ability to foster strong professional, trust-based relationships with insights planners, creatives, experience designers, data analysts and development and technology leads as well as with the agency’s clients will be critical to the success of this role.
An ideal candidate is a digital native who has a passion for learning and always uncovering new opportunities in the digital space, and who has a solid grounding in the world of digital media and technology. A true collaborator, this role requires someone who has an enterprising spirit, willing to go above and beyond the expected contribution to a given project specifically to help ensure the project and everyone involved achieve success.
Candidate experience should include:
long and characterized with complexity.
successes through strategy and recap reports.
technology groups as part of the working-level team.
displays a solid understanding of the SSLA digital offering.
Roles and Responsibilities include: