At Saatchi, we believe in creating ideas that can live anywhere. We believe that everyone matters. And, we believe that when we work as a team, nothing is impossible. We strive to bring out the best in each other and in ourselves, and expect applicants to understand the value of close collaboration.
As a Senior Market Insights Analyst, you work with the strategy group (Planners & Marketing Science) to market analysis plans (painting an insightful picture of the landscape) and research reports (creative optimization and tracking studies).
Success for this position is primarily measured by the ability to turn data into stories people will care about and will be inspired by. This includes being imaginative and insightful with market analyses and thorough with research projects. Success also means staying up on research methods and trends occurring in and outside of the agency – client and industry – and identifying new opportunities for analysis (think Big Data). And, of course, you can’t be successful without also developing trusting relationships with internal teams, clients, and 3rd party research partners.
The candidate must be a change agent who not only embraces but fuels the culture in our planning department…
Be agents of culture. Be curious about all of the beliefs, passions, activities and places where people and our clients’ brands live and intersect. Discover what matters most. The challenges we need to solve and the human truths that will help us do that. Interrogate the data and listen to your heart. Be audacious enough to be original. Then turn all of that into something so simple, so true and so clear that it will inspire teams to be even more audacious.
An ideal candidate will have a deep understanding of quantitative and qualitative research and data analysis, a general understanding of media and creative strategy, and have 6+ years of agency research experience, via either a research-heavy strategy role or research-specific role, including 2+ years of management/ supervisory experience.
Roles and Responsibilities include:
Candidate experience should include: