At Saatchi LA we believe in creating ideas that can live anywhere. We believe that everyone matters. And we believe that when we work as a team, nothing is impossible. We strive to bring out the best in each other and in ourselves, and expect applicants to understand the value of close collaboration. We also believe that creating transformational work requires initiative, an entrepreneurial spirit and a bold commitment to achieving measurable results and business success for the clients we service.
As a Senior Digital Insight Strategist you develop and implement innovative research methodologies, uncover actionable and broadly applicable consumer insights, and generate and communicate meaningful strategic hypotheses sourced specifically from within the digital and social realm, working closely with the Culture, Connections & Strategy teams to help improve how our clients communicate with and engage their customers.
Success for this position is measured by the ability to generate comprehensive research, analysis, and hypotheses on consumer behavior, motivations, and trends at the intersection of culture and technology. The Senior Digital Insight Strategist applies smart technology and tools to better interpret the patterns and behaviors of target audiences online, combining critical analysis, creative problem solving, and strategic knowhow to develop insights-driven hypotheses. They employ techniques of listening, observation and ethnographic research to guide overall strategic campaign development, and help digital and social media focused creative partners and technologists improve the consumer experience.
This role will afford day-to-day collaboration with Strategic Planners, Digital Enterprise and Social Platform Strategists, as well as business and brand analysts. The Senior Digital Insight Strategist will be involved at the very outset of the planning process, and will be a key catalyst for timely digital insights to inform campaign platform creation, and a critical resource for crafting, optimizing or troubleshooting communication strategy.
An ideal candidate will be a leader with deep knowledge of digital research methodologies/tools (e.g., social listening), social media platforms and behaviors, and how an agency’s strategic planning process functions, with at least three years of experience in an agency environment and/or working with large brands, especially in a market research, strategic planning, social media management/strategy/analytics, or digital strategy capacity.
Candidate experience should include:
Roles and Responsibilities include: