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Sr. Digital Insight Strategist

At Saatchi LA we believe in creating ideas that can live anywhere. We believe that everyone matters. And we believe that when we work as a team, nothing is impossible. We strive to bring out the best in each other and in ourselves, and expect applicants to understand the value of close collaboration. We also believe that creating transformational work requires initiative, an entrepreneurial spirit and a bold commitment to achieving measurable results and business success for the clients we service.

As a Senior Digital Insight Strategist you develop and implement innovative research methodologies, uncover actionable and broadly applicable consumer insights, and generate and communicate meaningful strategic hypotheses sourced specifically from within the digital and social realm, working closely with the Culture, Connections & Strategy teams to help improve how our clients communicate with and engage their customers.

Success for this position is measured by the ability to generate comprehensive research, analysis, and hypotheses on consumer behavior, motivations, and trends at the intersection of culture and technology. The Senior Digital Insight Strategist applies smart technology and tools to better interpret the patterns and behaviors of target audiences online, combining critical analysis, creative problem solving, and strategic knowhow to develop insights-driven hypotheses. They employ techniques of listening, observation and ethnographic research to guide overall strategic campaign development, and help digital and social media focused creative partners and technologists improve the consumer experience.

This role will afford day-to-day collaboration with Strategic Planners, Digital Enterprise and Social Platform Strategists, as well as business and brand analysts. The Senior Digital Insight Strategist will be involved at the very outset of the planning process, and will be a key catalyst for timely digital insights to inform campaign platform creation, and a critical resource for crafting, optimizing or troubleshooting communication strategy.

An ideal candidate will be a leader with deep knowledge of digital research methodologies/tools (e.g., social listening), social media platforms and behaviors, and how an agency’s strategic planning process functions, with at least three years of experience in an agency environment and/or working with large brands, especially in a market research, strategic planning, social media management/strategy/analytics, or digital strategy capacity.

Candidate experience should include:

  • A Bachelor's or Master's degree in the social sciences, psychology, marketing, consumer behavior or related field, and a relentless curiosity about consumers and human behavior.
  • Extensive experience with social media listening, monitoring, and/or publishing tools, and a deep understanding of—and passion for—the evolving social/digital landscape, particularly for marketers and researchers.
  • Ability to inform high-level strategic insights, as well as creative strategy, with focus on customer, brand and client.
  • Knowledge of how “traditional” qualitative and quantitative research functions, as a means to define better digital research augments.
  • Entrepreneurial ability to take projects, self-start if necessary, and proactively see them through; excellent organization and multi-tasking skills, attention to detail, and time/workload management.
  • Ability to own and evangelize ideas to internal teams and clients; excellent communication skills (written/verbal) and ability to present clearly and persuasively.

Roles and Responsibilities include:

  • Develop and conduct digital research and social media listening in order to capture, craft, and communicate consumer insights/hypotheses, informing research and strategy, brand planning, media planning, creative technology and storytelling, and client decision-making.
  • Assist in writing briefs to inspire creative teams and to inform media planners, and evangelize digital insights/hypotheses across internal teams and to senior clients.
  • Track and analyze social/digital behaviors and trends surrounding, or relevant to, Toyota models in order to influence communications plans, the role and strategy for long-form content, and the many facets of a complex vehicle shopping process.
  • Balance creative, analytical, and innovative thinking, deliver new ideas for digital research techniques, and educate/inspire client and agency as we navigate the ever changing and challenging role of technology, advertising, and strategy.
  • Other duties as assigned.
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